Archive for March, 2010

The Making Of Heineken’s Amazing Soccer Swindle

This is the best successful viral marketing effort I’ve come across. From Mashable.com:

“So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.

What happens next is sheer hilarity, and a nice example of a high-budget guerrilla marketing campaign from Heineken. Suffice to say that more than 1,100 soccer fans got swindled, 1.5 million people saw their reactions on live TV, and Heineken received five million visitors to the site devoted to the event — and a great deal of news coverage for their troubles.”

Forget Avatar: Hubble 3D Is a Religious Experience

This 45-minute 3D documentary is coming March 19th to IMAX and IMAX 3D theaters! Much longer and cheaper than a $200K brief flight into space via Virgin Galactic…if you can get on.

From Motherboard.tv:

“But, in IMAX 3-D, Hubble 3-D is a religious experience. It is hard to find fault with the 45-minute documentary that details the history of Hubble, its near abandonment, and its resurrection on more than one occasion. The IMAX format in conjunction with 3-D virtually places the viewer in the shuttle, thanks to the camera work of the astronauts and the guidance, from Earth, of director Toni Myers. Yet it’s not just the photographic technique. It’s the entire experience. It’s about being there.”

Read on….

Axis of Awesome – 4 Chord Song

Too funny … the same 4 chords …